Natura MLM Review – Is it worthwhile?

Natura Review

Welcome to my Natura MLM review.

To be clear, this post is about the company Natura Brasil that does direct sales of Brazilian cosmetic products. It has nothing to do with Natura4Ever and Natura International, which are different entities.

So, what are the unique features of Natura that makes its products so marketable? Will you be able to make a side income out of it, and possibly even quit your 9 to 5 job for this home business?

Is its compensation plan still as elusive as ever? How about the merger with Avon, another giant in the MLM industry? How will it affect the distributors of both companies and how the businesses are run?

In this in-depth review of Natura products and its earning opportunity, we will answer these questions and more. At the end of it, I will leave you to make the decision for yourself, after considering the various factors that I will be presenting here.

Without further ado, let’s dive right in now!

Natura MLM Review Summary

Product: Natura Brasil


Creator: Antonio Luiz Da Cunha Seabra

Product type: MLM company selling cosmetic products

Price: no information about joining fee on its official website

Scam / Legit? : Legit

Recommended or not? : Not recommended

Natura sells great quality cosmetic products through direct marketing, and has a philosophy that prioritizes sustainability, impact on environment, no animal testing, etc. It is one of the rare MLM companies whose ethics stand out, among the many that I have reviewed.

If you are already in the Natura business, and are struggling to make a substantial income out of it, one major factor is whether you have brought your business online. See how picking up a high income skill can let you increase your sales of Natura products with free online traffic:

However, if you are not yet in it, consider the fact that Natura is not transparent about its compensation plan to the general public. This means you will have to subject yourself to some sales pitch by a distributor even when all you want is to gather information and study it objectively.

What is Natura Brasil

A brief background of Natura

Founded in 1969 by Antonio Luiz Da Cunha Seabra, Natura prides itself in deriving its vegetable ingredients from the Brazilian biodiversity, taking care to generate a positive environmental, social and economic impact.

Apart from forest conservation, reducing waste and protecting the climate in its operations (packaging, logistics, production processes), Natura advocates fair trade, and is against animal testing.

In 2015, Natura opened stores to boost brand awareness and allow customers to try out new products in its omnichannel strategy, while assuring distributors that direct selling would still be its main sales channels, with a consideration into differentiating products among the different channels.

In 2017, the Natura & Co. Group was formed, incorporating Aesop and The Body Shop.

In 2019, Natura acquired Avon in a stock exchange operation. That made it the 4th largest beauty company in the world. What is most probably good news to both sets of distributors is that the two MLM programs will remain independent and autonomous.

In time to come, they may possibly adopt best practices from one another, and hopefully that will only be a good thing.

Natura Brasil Product Line

Natura carries a whole range of brands for its cosmetics and personal care products. They include Ekos, Chronos, Mamae e Bebe, and so many others.

Product categories include body moisturizers, bath products, hair care, face care, fragrances, and even some products for men.

natura products

Natura Product Quality and Feedback

All over the internet, I could find only raving reviews about Natura products. There are some isolated ones that are negative, but the good things customers say about Natura’s products hugely outweigh the bad.

People are very happy with the natural and mild fragrance of the products, and effectiveness of the moisturizers.

There was one reviewer who groused about the harmful ingredients in the Ekos line of products, which led me to look it up. True enough, it is a long list of chemicals, including coloring.

For me, I go for as short an ingredients list as possible. And I also go by the adage that if I can’t pronounce it then don’t eat it.

Well of course nobody would eat cosmetic and personal care products, but why would we put something on our skin that we can’t eat? Substances on the skin get absorbed into our bodies as well. Especially since my children have health issues to deal with, I have learnt to scrutinize ingredients lists like a hawk.

Natura Business Opportunity

How to become a Natura Distributor

There is no information about how much joining fee it takes to become a Natura distributor on its official website. Neither are there details on starter kits, whether any minimum monthly sales requirements apply, etc.

If it is an overlook on my part, and if you are a Natura distributor reading this, it would really help all the readers here if you could share some information in the comments section below.

How to make money with Natura

Again, no details of its compensation plan can be found, which is rather strange. So I will discuss how MLM compensation plans typically work, in a broader sense, without the specific numbers.

In any MLM opportunity, there are two main ways to earn: through retail commission by selling products to retail customers, and by recruiting people into your team thereby earning team commissions and bonuses.

Retail commission

In analyzing any MLM business, this is the first aspect I will consider.

A company that truly adds value to society is one whose products are marketable to people who are not involved in its earning opportunity.

I believe Natura passes this test, seeing all the good reviews about its products by happy customers.

Hence there is a demand for it, even though its retail prices tend to put it in the above-average income market.

Ideally, a distributor should be able to qualify for retail commissions without having to recruit a single person into the company. And without knowing for sure how the Natura compensation plan works, I can’t bring myself to recommend Natura, even though it does seem promising.

Besides company products and pay plan, another deciding factor for your success will be how skilled you are in marketing and selling Natura products to people who need them.

Promoting to your warm market of family and friends around you should not be the way to market MLM anymore. With the internet, if you do not leverage on it, you are doing a disservice to your business.

With Natura Brasil, as its product quality is good, I believe there will be people who really need it, and are willing to pay for its brand and quality. And before purchasing, they might be doing their research online.

If you can show up to answer the questions they are asking on the search engines, then you would have landed yourself some potential customers.

With sufficient sales volume, just the retail commission alone is going to make you a handsome income.

See how you can increase your Natura sales with free search engines traffic:

Recruitment commission

As for recruiting, this is an aspect of any MLM opportunity that does not sit well with me, personally.

Basically, the more people you recruit into the business, the higher up the ranks you get to climb, and the greater the earning potential.

You see, MLM compensation plans are designed to pass the bulk of the earnings up to those high up in the echelons.

This means that for any new distributor, you can be putting in lots of time and energy recruiting people into your team, and yet you get paid a disproportionately small amount. It is the exact reason why most people fail in any MLM opportunity.

The numbers from a report found on the FTC (Federal Trade Commission) website is a staggering 99%. If only 1% of MLM participants profit from it, why subject yourself to such a system that is not created to work for the regular distributor?

People you recruit this month will be walking away within the next couple of months, as it is easy to discover how difficult it is to make this work. It also means your sponsor is likely still very far from enjoying the financially free lifestyle that he or she is trying to sell you.

And remember, it is not the fault of the 99% of MLM participants who fail. The reward structure of an MLM is specifically designed this way.

Why Natura may not work for you

You see, MLM companies typically price their products above what you would normally see of regular companies in the open market, who subject themselves to the economics of demand and supply.

Whereas MLM formulate a reward structure that entices people to join and become its distributors, when in fact, if you think about it, the distributors have been made the customers of the company.

Through starter kits, registration fees, and sometimes even monthly sales requirements in order to qualify for commissions, distributors frequently find themselves digging a hole that they have problem climbing out of.

So how does that 1% succeed?

Well, they would have used either paid ads on social platforms, or maybe a personal blog, that enable them to drive a large quantity of targeted traffic to their offers of making money from home, or a workshop that teaches participants how to run a home business, etc.

Still, the vast majority of whoever they recruit will fail, and will leave the opportunity before you can say Jack Robinson. But it doesn’t really matter to these top earners because their system will continually drive traffic and fresh recruits to them, month in and month out.

I’m not sure about others, but I call this exploitative.

To round up this article, let me recap and summarize the pros and cons, before I finally make my conclusion.

Pros of Natura

1. Established company

Natura has had a long history of being a big player in the beauty niche, especially in the Brazil market. Moreover, with the merging of the other giants like Aesop, The Body Shop and now Avon, it has cemented its standing with an even stronger hold, and looks set to soar.

2. Evergreen niche

Beauty is a niche that will never lose its trend, for there will always be a demand for it, as long as the brand is well-known, and has reached the global market.

Cons of Natura

1. High pricing

Being priced on the high side, the market diminishes accordingly, as the products become inaccessible to the masses.

2. Upfront investment

Even though we do not have the details of the compensation plan, you can expect an initial investment, and even possibly a recurring one if there is a monthly sales quota to be met.

3. Focus on recruitment

An MLM is a leopard that never changes its spots, no matter how enticing its compensation plan may seem. Recruitment will always be a major aspect of the business, without which you will not be able to reap the maximum potential of the earning opportunity.

Is Natura Brasil Scam or legit? 

Natura Brasil is definitely a legitimate MLM company that has established itself firmly in the beauty niche.

Other MLM competitors in the same industry include Perfectly Posh, MakeUp Eraser, Nu Skin, Mary Kay, and Amway, to name just a few.

An Alternative

Now, allow me to humbly invite you to take a look at the model that I am using to run my home business.

It does not involve any recruiting. Neither do I have to pay any startup fee.

It is free to start promoting any company I want to work with, which also means there is no limit to the number of companies that I can promote at any one time.

The best thing is its payment plan, which is clear, simple and transparent. I earn commissions based entirely off the sales that I drive to the companies. This is a fair and square payment structure. There is no upline that gets to reap the fruits of my own labor.

One more thing that is really cool is that I am able to leverage the internet to drive highly targeted traffic to my business – people who are actively searching for what I am offering.

It also means I do not have to stuff expensive products into people’s faces who may not even need those items in their lives.

If this sounds good to you, do check out the details in my other post, by clicking on the button below:

And for reading all the way to the end of the post, I believe you have it in you to make this work. Here is your FREE PDF Guide: 4 Simple Steps to Making Money Online. Fill in your details to claim it:

If you have any concerns or questions regarding this Natura review, do comment below, and we will start a conversation from there.

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