If you are considering joining their business opportunity, and are wondering: Is Tupperware pyramid scheme, or is it a legitimate MLM (multilevel marketing) company, then you are at the right place.
Here, I will give a detailed evaluation of their product types and quality, as well as analyse their business opportunity, to see if it’s worth your time and money to become a Tupperware distributor (or consultant, as they call it).
Even if it looks all well on the surface, a little digging around into their income statement will probably help you decide if this can be a good supplement for your regular income. In this article, I will provide an in-depth review of Tupperware, through the following sections:
- its review summary
- Tupperware products
- the Tupperware business opportunity
- its pros and cons
- my recommendation
Tupperware: Review Summary
Creator: Earl Tupper
Product type: Food storage containers, sold through MLM (multilevel marketing) scheme
Price: $99 to join as consultant, $250 sales every 4 months to remain qualified to earn commissions
Scam / Legit? : Legit
Recommended or not? : Among all MLM companies, this has one of the best business opportunities. But the potential for earnings are still very low. So it is still not recommended.
Tupperware is a very established and well known brand across the globe, with its 2017 revenue at a whooping $2.2 billion. Its product quality is top-notch, with a lifetime guarantee. Though highly priced as with any product sold through an MLM scheme, people generally do accept this brand as a safe food storage.
In terms of business opportunity, the market is already very saturated, though the commission is good at 25%. And the focus is on retail sales of their products, rather than on recruitment. This is a great plus point, and will serve the company well in the long run. Still, its income statement shows that only a tiny percentage of its distributors are making a substantial income out of its business opportunity.
Rather than working so hard on face to face selling, and earning not even a part time income, let me show you how I am making my online income, through my #1 recommendation:
Read on for the detailed review of Tupperware, and why I do not recommend it.
What is Tupperware
A brief background of Tupperware
Earl Tupper, a chemist, founded Tupperware in 1946, when he created lightweight, break-proof plastic containers.
Brownie Wise received a set of Tupperware containers from a friend, and recognising the innovation in them, began to host home parties so she could demonstrate to people how they worked. She was later invited to become Tupperware’s Vice President. Under her leadership, the company was taken to great heights through MLM (multilevel marketing) scheme.
Tupperware’s plastic is made by heating polyethylene into its liquid state, then transferring it into a mold, with very stringent control of pressure during the molding process. This led to the lightweight, non toxic, odourless and unbreakable plastic that we know today.
Together with sealing lids that keep food fresh and prevent leakage or spillage, it transformed the way people store food and liquids.
Personally, I use a lot of Tupperware containers at home, and even the water bottles that my kids bring to school are this very brand. Tupperware has been a part of my daily life since I was a kid – my lunch boxes, the containers that keep leftover food in the refrigerator, etc.
No, I’m not selling this, don’t worry. I’m just a happy user who is very satisfied with the convenience and food safety that it has brought to my daily life.
Tupperware’s Product Line
Where do we start… There are so many products created by Tupperware. They can be categorised into these main uses:
- Cook ware: these are for baking, cooking, microwave cooking, and ovenware, etc.
- Kids: lunch sets, tumblers, sandwich keepers, and even toys.
- On the go: thermal jars, water bottles, tumblers, snack cups, lunch boxes, etc.
- Prepare: accessories for food preparation like peelers, ice cream scoops, whisks, serving spoons, food slicers, etc.
- Serve: Plates, bowls, wine accessories set, pitchers, etc.
- Store: containers, freezer storage sets, ice trays, modular containers that allow stacking, etc.
The vast range of products to choose from will be able to serve all your storage and some cooking needs.
To show the confidence in the quality of their products, Tupperware offers lifetime guarantee for chipping, cracking, breaking, or peeling under normal non-commercial use of their products. This says a lot about the company, and that is why people have not stopped buying from them all these 70 over years!
Tupperware Pyramid Scheme? Or not…
I can tell you upfront, Tupperware pyramid scheme, it is NOT. In fact, this is a legitimate MLM scheme that all other MLM companies should emulate. Ok, I think I’m getting ahead of myself.
Let’s start from the beginning:
How to become a Tupperware Consultant
To start, you simply pay $99, which actually gives you $350 worth of Tupperware products and business tools. You can choose to use those products for yourself, or sell them to your customers.
To remain in the business, you simply have to make $250 worth of product sales every 4 months. These can be from retail to your customers, or your personal purchase.
How to make money with Tupperware
Just as with any other MLM company, there are two main ways to earn with Tupperware:
- Retail commission: As a Tupperware consultant, you will earn 25% commission off any retail sales that you make. This is a very high rate, in comparison with other MLM companies. What is unique about Tupperware is there is a real market demand for its products, so making retail sales should not be too difficult. What’s even better is that you get a 25% off your own purchases, since you are buying at the wholesaler price.
- Recruitment commission: The compensation plan for Tupperware is elusive, it cannot be found on its website. So that’s something negative about it. Not that I would study it in any detail, since when it comes to recruitment commissions, MLMs love to make their incentive structure complicated beyond me. It doesn’t matter to me anyway. The gist of it is: the higher your rank in the business, the more recruitment commissions and bonuses you make.
For any typical MLM company, it all starts with exorbitant pricing of their products, which makes them not marketable to the masses. Its distributors are made to meet minimum monthly purchases, which creates an artificial demand for the products. And because the products don’t sell, the company would push their distributors to focus on recruiting more people into their teams, proclaiming that the money is in the recruiting.
But recruitment commission gets you negligible income if you are in the lower ranks. So most people end up making losses, because they are working their butts off to pay for the luxurious lifestyle of the founders and those few people at the top ranks.
Tupperware is different
For the first time, I am seeing an MLM company whose products do have a real market demand. If you work at it, I think it is reasonable to make sales of $250 every 4 months. If you aren’t, then after 4 months and $250, it should be quite clear that it’s time to get yourself out of the business, without too much loss.
So in my opinion, this business opportunity is worth a try, if say you are a stay-at-home parent anyway, with some time to spare, and your social circle would likely include other parents who would have a need for these storage containers.
The beauty about Tupperware is their focus on retailing their products, rather than on recruitment. So you do not have to bug your family and friends to join as a consultant, in order for you to profit from it. Otherwise they may start to shun you, which is one big issue that all other MLM companies have, since they urge their distributors to go all out to recruit.
One down side, though, is the traditional methods taught to their distributors – sell the products to your warm market (family and friends), and hold house parties. These are outdated, and very limiting in number of customers whom you can reach out to. Without innovating, it is difficult to achieve a sales volume that can sustain this business opportunity.
In fact, the source of my personal Tupperware products is this middle-aged lady, who regularly sets up a make-shift stall, by renting a little space, in a shopping mall. This is how she expands her reach, which is very effective. She would also give out her business card, so whenever we wish to make any purchases, we would simply contact her to enquire when she would set up stall. But of course renting the space is an added cost to her business.
Despite these advantages of Tupperware, most distributors (97% of them) do not make anything beyond $500 per year (I have their income disclosure to show for it later). So even though it sounds like a good potential here, the numbers still point to the same conclusion that I had for all other MLM opportunities: the earnings are too little for the amount of work that you would be putting in.
If you are willing to put in the hard work, I have a much better way to make money online, that I want to show you.
How I make my online income from home
Well firstly I must say I am not the outgoing social butterfly who gets energised from lots of interaction with people. Especially when it comes to selling, I just can’t bring myself to do it, knowing my family and friends will either oblige for the sake of our relationship, or will outrightly reject, to which I would feel lousy too.
And that is what I value most about this way through which I am earning my online income: I do not have to do any face to face selling, trying to push expensive products to people who are not even looking for it.
With my current online business, my offer reaches those people who are actively searching for it, which is such an amazing thing. And what’s even better is that I am not limited to promoting products from just one company. I can promote whatever number of products I wish, from any number of companies, all at the same time.
You see, the thing about MLMs is that you are paying to promote the company’s products. Which does not make sense to me, so I will never condone the MLM business model.
The way that my own business runs: I promote for whichever companies I choose (without paying a single cent to anyone). When I drive sales to those companies, they pay me a commission off the sales. Fair and square.
And because it runs on the internet, I am not even selling to my warm market like family and friends. I sell to people actively searching for the products, because as I build up my online presence, the search engines send free traffic to my offers. This traffic is happy because they get great product recommendations that resolve certain issues they are facing.
So I am adding value to my customers, instead of forcing something down their throat.
There is too much that I want to say about this business model that I am using. If you are interested to learn more about how I make money online, click on the button below to read all about it on my other post:
Take a look at their 2016 income disclosure for its distributors:
Nearly half of their distributors are inactive, the other half making less than $500 a year. These add up to almost 97% of all their distributors. Even those in the manager rank earn only $3K in the year! How is this even enough for a part time income?
Statistics do not lie. I guess it has to do with saturation of the market. And Tupperware products are made to last a lifetime. So the volume of sales would be rather hard to get up.
Tupperware is definitely a solid MLM company, with great products and a focus on retail sales. Even then, evidence shows that the potential for earnings is quite miserable. So I do not recommend Tupperware as a business opportunity. You will not make a lot of money with this, just like many of the other MLM companies I have reviewed, to name just a few: Hempworx, Mary Kay, and New U Life.
My recommended way to make money from home, while having the flexibility to spend more time with family, is to set up your own website, on which you can promote other people’s products, and earn a commission through it.
This is called affiliate marketing, and it is a neat and hassle-free method. You do not have to own any products, neither do you have to do any face to face selling. There is no upfront cost to pay any company for promoting for them, and in fact, they recognise it as free advertising. The more sales we drive to them, the more we earn.
And driving sales is straightforward, though it takes work. This is definitely not a get rich quick scheme, but it is worth investing your time and energy in, because you are building up your own online business, something that you can call your own.
By building up content on the website, the search engines will start to see you as the authority in the niche. When people search for stuff related to your niche, your website will get high ranking, appearing on page 1 of their search results. So they will click to land on your website, and convert into buyers, since what you offer and what they are actively searching for is a perfect match.
I have seen the power of free organic traffic sent by the search engines. It is unstoppable.
To learn the exact details of how this works, click on the button below to see my other post, as there is so much I want to show you…
If you have any concerns or questions regarding this Tupperware review, do comment below, and we will start a conversation from there.