Someone offered you a solution to lose weight simply by drinking their premium coffee? Could it really work, or is Valentus a scam? That is what we will uncover here.
If Valentus coffee has been shoved into your face, then it is very likely you have heard of how life-changing their business opportunity is too. Drink to your health and wealth. Why not?
Here, we will take an objective look at their products, and whether there is any scientific basis for the health claims they are making.
Then we will also dig right into the inner workings of their network marketing business model, also known as MLM (multilevel marketing), to see if you even stand a chance to profit out of it.
Do stick around, because I will also reveal something shocking that happened with their UK office, and you will be able to see for yourself how much integrity the company has, from the way they handled it.
My in-depth review of Valentus will be covered through the following sections:
- its review summary
- Valentus product line
- Valentus business opportunity
- its pros and cons
- my recommendation
Valentus: Review Summary
Creator: Dave Jordan
Product type: Weight loss coffee and other nutritional supplements being sold through MLM scheme
Price: $20 activation fee to become a distributor, starter pack from $59.95 to $499.95, along with minimum monthly purchases of at least 50BV or 100BV each month (depending on how much commission had been earned)
Scam / Legit? : Legit
Recommended or not? : Not recommended
Valentus is a very new MLM (multilevel marketing) company, selling weight loss and nutrition products with the new age health junkie in mind. Priced exorbitantly, the main way for a distributor to make money is to keep recruiting people as his or her downline, since the products are too expensive to have a real demand, for distributors to make sufficient retail commissions (here’s how you can boost your retail sales, through internet marketing).
Its UK distributors have become victims of the compensation plan since the authorities announced in April 2017 that the weight loss coffee is illegal there.
If you do not want to waste your time working your butt off for someone else’s business and not getting duly paid for all the efforts and sacrifices, do check out my #1 recommendation to making money online:
Read on for the detailed review of Valentus, and why I do not recommend it.
What is Valentus
A brief background of Valentus
Dave Jordan was previously involved in some MLM companies, prior to setting up his own. In 2014, together with his wife, Joyce, they founded Valentus, which means “prevail”, signifying superior strength, power and influence.
With his huge number of leads from his prior MLM experiences, he started his mass recruitment to help him sell his functional beverages, as well as the business opportunity it supposedly offers.
In April 2017, his UK branch got into trouble with the authorities, which announced their weight loss coffee to be illegal there, throwing its UK distributors into confusion and helplessness. I will elaborate more on this later.
In May 2017, Valentus’ coffee supplier claimed that Valentus owed them $3.18 million dollars. A confidential settlement was later reached for this case. But this document related to the case is very interesting in that it was revealed each box of coffee costs $6. Whilst Valentus is selling it to its distributors at $59.95 per box. So you go figure the level of exploitation here.
There have also been allegations of this company running a pyramid scheme.
In its very short history so far, I must say it has seen quite a bit of excitement.
Valentus Product Line
Here are the main health products, mostly in the form of beverages:
- SlimROAST coffee, which is its signature weight loss coffee, available in 4 flavours: Italian, Optimum, Brazilian, Cocoa. It is touted to control appetite, regulate sugar and fat absorption, promote brain health and focus, elevate mood, and act as an antioxidant.
- Prevail Energy drink – gives you a healthy boost of energy without the harmful artificial stimulants
- Prevail Trim – a proprietary formula with natural appetite suppressants and ingredients to help detoxify your body
- Prevail Immune – packed with antioxidants from the most nutrient-rich fruits and vegetables extracts
- PrevailMAX – a nutritional breakthrough for your cells, it delivers a rapid increase of internal blood cell pressure to speed absorption of the nutrients in food and supplements. At the microscopic level of your human cells, you will feel more energy and ability to focus like never before. Wow.
- Prevail K-9: yes, this is for your pets’ cells, another breakthrough so your dog will feel more energy (I’m not sure I would like that) and an abundance of health like never beforeBut, spray in whose mouth, did they say? See what I underlined in red in the picture below.
- Breakthrough AM/PM – a 12 day cleanse, using two simple formulas designed for morning and night, this will provide an optimal environment of digestion, detoxification, and elimination.
- Prevail Keto Creamer – offers a sugar free addition to your daily cup of coffee, it delivers healthy fats to enhance your ketosis and helps you feel better than ever.
That’s quite a good variety of nutritional beverages, serving different functions.
But of course we can’t just take whatever they claim. Let’s explore whether there is even any scientific basis for these health claims.
Do Valentus Products have scientific backing?
I’m not the expert here, so I will point you to this experienced dietician’s review of the Valentus SlimROAST coffee. It certainly does not look very promising.
The conclusion? Valentus SlimROAST has ZERO research proving it works.
Don’t be fooled by talk about proprietary blends and/or ingredients. No one is hiding the world’s best-ever weight-loss secret.
The Bottom Line:
Want the same effect of SlimRoast? Get a Starbucks and eat a balanced diet. Then, smile because you saved money and didn’t buy SlimRoast.
Wow. So much for the bed of roses that Valentus is trying to sell to the world.
Valentus Business Opportunity
How to become a Valentus Independent Representative
Valentus calls their distributors IRs (Independent Representatives). So to become a qualified distributor, you first pay a $20 activation fee, which you do not have to renew annually.
Then you buy a starter pack, which ranges from $59.95 to $499.95.
- Basic $59.95 – 1 box (50BV)
- Starter $129.95 – 3 boxes (100BV)
- Advanced $199.95 – 6 boxes (150BV)
- Business Builder $499.95 – 16 boxes (400BV)
Following these upfront costs, every month you have to fulfill a minimum of 50BV in purchases.
How to make money with Valentus
Let me spare you (and actually myself, too) the convoluted compensation plan that Valentus has. If you are really interested to learn the details, they have it on their website, you can go and study it.
My take on compensation plans of all MLM companies, in general, is that it’s a conspiracy to hide from you how all the profits of the company are going right up to the founders and the top level executives, leaving none for the distributors at the bottom ranks, who actually make up the foundation of the entire business.
In very simple terms, there are 2 main ways to make money with Valentus:
- Retail commission: earn a commission off retail sales, when you sell Valentus’ products to retail customers who are not part of the MLM network. (See how you can leverage a free traffic source to scale up your retail commission)
- Recruitment commission: this is the part that always kills much of my brain cells. My simple mind understands it this way – the more people you recruit into the company as your downline, forming your team, the more you earn, and the more you get to advance through the ranks.
Why Valentus will not work for you
The root of the MLM evil starts with exorbitant pricing (notice how Valentus does not openly show its product pricing on its website?). Which, in the case of Valentus, is way too much over the top. I will never in my life pay $60 for a box of coffee.
So with this kind of pricing, there is no real market demand for it. Hence artificial demand is created through the incentive structure: reward people to buy the products.
In the name of qualifying for earnings, distributors are made to pay to enter the game. And keep on paying, month after month, with the promises of higher potential as you bring in more people to be exploited by them.
Distributors have to fork out their money, to buy the far future hope of starting to recoup their losses. They are not aware it may take years of working full time, promoting and selling for the company, and paying a fortune to the company to promote them?!
It’s absurdly crazy, this business model.
A multi-million dollar company… where does it get all its sales from? Not from the open market. It all comes from the pockets of its distributors, made to believe they are in this for a life-changing opportunity!
I’m so glad I only set one foot through the doors of an MLM company (not this one), and saw enough to get the hell out of there. Many others are not so fortunate because they have been blinded by the rah-rah parties and conferences the leaders organised.
Although I would usually say there is a higher rate of success when you join an MLM company in its infancy stage, since you may get to climb the ranks faster, as recruitment may be easier before the market gets saturated, but I’m not going to say this with Valentus.
In fact, I can sense that this company only cares about making money, and it can veer dangerously towards being a pyramid scheme, if it is not careful to curb its greed.
So I will not recommend anyone to join them.
And here are some details of what happened with their UK office, as promised early on in this article.
What’s with the UK Saga?
Apparently, the UK law does not allow weight loss products with ingredients that are not proven to promote weight loss.
Check this out, from UK’s Advertising Standards Authority:
Yet again, another instance where Valentus’ weight loss claims on its SlimROAST coffee are unfounded.
It will remain illegal in the UK, for as long as it is making those claims.
And yet, even in the aftermath of the UK authorities dissolving the Valentus office there, uplines were still urging their teams to continue recruiting people into the business, giving the impression that they were only waiting for the company to get registered in the UK, and it would be business as usual after that.
On top of that, distributors were stuck with all their stock that they were not able to sell off.
In such circumstances, you would expect a company which has a mission “to help people prevail in all aspects of their life” to stand up and do the right thing: take care of its distributors who have forked out their own money for the company.
No, no such integrity. People had to fight for their refunds, a FaceBook group was formed by the UK distributors so they could find strength and advice to work out their issues, etc. It was a mess. That the leaders in Valentus did not handle very well.
Having said that, I recognise there are people who thrive on the MLM structure, and are able to make a profit out of it. If you are passionate about Valentus and believe it will work for you, check out one way to scale up your business.
The proper way to make money from home
Well, enough about Valentus. I hope what you have read so far gives you a clear direction as to whether they are worth your time and money.
If you are considering MLMs because it gives you greater time and space flexibility to work from home, there are actually many other better ways to do it.
In fact, to work your way up the ranks of any MLM company and even start recouping your losses from all the upfront investment that you had sunk in, it actually takes full time hours.
And in the beginning years, not only do you not get paid a single cent, you are in fact just throwing money down the drain, buying expensive coffee and other beverages that you normally would not buy.
Such a business model does not work for 99% of distributors (not a figure I plucked from thin air, this is actually from the Federal Trade Commission, FTC).
You might as well be gambling away at a casino, that’s still a better chance of making an earning (please do not really do that, I’m just joking).
Now, I want to show you this much better way to make money from home. No recruiting, no direct selling of products. You get to work your own hours, no boss to report to, you decide how much you want to work.
In this business model, you also promote products, but you do it totally online, and you are not restricted to promoting one company’s products. You can choose which companies and whatever number of companies you want to work with.
There is zero upfront payment to the companies, since they treasure the fact that you are doing free advertising for them, by promoting their products.
You earn a commission when you bring sales to their virtual stores. This is a fair and transparent way of doing business, since the more sales you bring to the companies, the more they pay you.
You are not working your butt off for somebody’s luxury yacht and big limo. This is your very own online business.
If this sounds good to you, click on the button below to hop over to my other post, where I explain the method in much more detail, and you will get a clearer idea how it all works:
Valentus has not made public any income disclosure. This spells “red flag” for me.
But it is trying very well to protect itself. Look at this:
Most distributors earn less money each month than they are paying for their products. To me, “most” is an understatement.
It is in black and white, made very clear to everyone.
“You should not expect to make a profit, as it is very possible that will not occur.”
There is no reason to partake in a business opportunity that does not benefit you.
6. Family and friends will shun you
I do not recommend Valentus as products to drink, or as a business opportunity. It is an MLM at its core, made to work for its owners and the top ranks, not for me and you, just like all the other MLMs I have reviewed, like doTERRA, Young Living, and Nu Skin.
What I am doing right now, that allows me to work from home full-time, is my very own online business.
Instead of selling things to people who do not need them, my offers show up to those who are actively searching for them.
You see, when people go on search engines to find answers to certain issues they have, like how to parent an over-active child, just as an example.
If my website deals with this niche, and I have established my website as the authority in the niche, the search engines will serve up my site to their users.
On it, I may recommend some books, or ebooks, or courses, or some toys that can help to calm the child down.
As my website visitors interact with my content and learn to trust that I know what I am saying, then they will be happy to take up my recommendation, and make some purchases by clicking through those links.
This is how I can earn my commissions. And this business model is called affiliate marketing.
It is neat and hassle-free, because I’m leveraging on the millions of existing products in the market, without having to create or stock my own products. There is no upfront cost to pay the company I’m promoting, or buy any goods.
I simply bring customers to the virtual doorstep of the companies that I like, and when a sales is made, I earn.
It’s as simple as that.
If this sounds good to you, let me show you the exact way that it can be done.
Click on the button below to learn more:
If you have any concerns or questions regarding this Valentus review, do comment below, and we will start a conversation from there.