If you have received some promotional material in your inbox, and are checking out what exactly is Octane by Jono Armstrong, you are in the right place.
Unlike those raving reviews about this product which are all written by its affiliates trying to get a piece of the pie, I have no association at all with Octane. So you can be assured my views on it are honest and unbiased.
What is the software that ‘ethically steals’ content from the internet and turns it into your passive income in 3 clicks? Does such a thing even exist, or is it too good to be true?
Uncover these and more here, in this article where I will provide an in-depth review of Octane, through the following sections:
- its review summary
- what it really is, and how it may or may not work for you
- its pros and cons
- is it scam or legit
- my recommendation
Octane: Review Summary
Creator: Jono Armstrong
Product type: Video creator, and video marketing
Scam / Legit? : Legit
Recommended or not? : I’m in fact neutral about this, but if I really have to take a stand, I will not recommend it.
Octane is a software that ‘ethically steals’ others’ videos from YouTube, and allows you to make edits, take bit and pieces of it, to make it your own. You can insert your affiliate links or other offers to the description of the video, and upload it as a regular video, or even live-stream it.
This method is totally legitimate, and it could work to make you some money, but personally I’m not too comfortable with taking other people’s stuff and calling it my own, even if those video owners gave permission. There is some other misgiving I have about only relying on videos for an online business, that I discuss in greater detail in the article.
If you want to see the method that I am using to make my online income, click on the button below:
Read on for the detailed review of Octane, and why I am neutral about it.
What is Octane by Jono Armstrong
Information presented in sales video and landing page
Jono Armstrong is a very prominent figure in the internet marketing niche, having created and launched many new digital products before. The most recent ones are Secret Weapon and 0 to $100 in 24 hrs. These were pretty bad, and I did not recommend them.
So when I saw Jono Armstrong’s name, I was expecting another all hyped up product, with lots of silliness, exaggeration, and fooling around in the sales video, like how it always was. But it turned out to be quite the opposite. For the first time, I saw the down-to-earth and matter-of-fact side of Jono, without that much hype. It certainly was refreshing, this Octane by Jono Armstrong.
But the usual script for targeting at newbies was there: fast results with little effort. 100% newbie friendly, no techy stuff involved, instant content, with free traffic already built into the system. It still sounded too good to be true.
Let’s see how it is meant to work.
Octane ethically ‘steals’ other people’s videos and allows you to edit them easily, into something that you can call your own. It is legal to use those videos because they are ‘creative commons‘. This means the creator of the video has granted all YouTube users the right to reuse and edit that video.
These ‘creative commons’ videos can be searched from within the Octane app, based on keyword or url.
After identifying the video you would like to use, you download it, and can start editing. You pick sections of the video, and Octane will put them together into a complete video.
You can then choose the background music you want to use, or your own voice-over in the video, or even text to speech voice-over using a ‘computer’ voice.
You can also place your call-to-action buttons, or affiliate links in the description of the video.
When you are done editing, you can proceed to upload the video. Jono teaches a method whereby you put up the video in live streaming mode, which supposedly helps to rank your videos instantly, even if you do not have an authority website.
And you can start seeing results in 10 to 30 minutes, even without any website.
I’m not convinced about this part of being able to see instant results in 10 to 30 minutes. But I do see Octane as a legitimate method, that allows people who are camera-shy to actually have an easy and legal way to make videos. It could work, provided you have an established YouTube channel already, or an established website: the strong foundation for any online business.
Still, I feel somewhat uncomfortable with this product, read on to learn why.
My own misgivings about Octane
Firstly, I have never liked the idea of taking other people’s work and calling it my own, even if explicit permission was given. I take pride in whatever content I produce. I’m also looking at the long haul for my online business, nurturing relationships with people who find my content helpful, and adding value to their lives.
So if you want to use video marketing as a strategy for your online business, then I think it is worthwhile to invest some time and effort in learning how to create a video from scratch.
When you use other people’s work, there is no originality in the content, as anybody else can also use it. Viewers would start to see familiar scenes in the videos appearing everywhere. Especially when in any specific niche, there can’t be that many videos that are marked ‘creative commons’. So credibility would drop.
Even Jono himself creates his own videos from scratch. He makes money by doing video reviews of digital products as they are launched by the product creators. He does all this work, builds up his YouTube channel over time, and that is how he ranks his newer and current videos on page 1 very quickly. Because he has an established website and YouTube Channel.
Which also means the income claims he made in Octane sales video and sales page are not from using the method taught in Octane: to take other people’s videos, edit them and make it your own. You can see very clearly, his videos are original, featuring him as he reviews the products.
He uses video marketing, along with affiliate marketing, to make money. His success comes through putting in hard work, building up his credibility in the eyes of the search engines, not by taking short cuts.
There is no short cut around creating original, quality and authentic content. The search engines may buy it for this Octane method, but not real people who ultimately make the decisions as to whether to buy your recommendations or not. The amount of time they spend on your videos will also determine future rankings in search engines, which only want to present content that proves there is great audience engagement.
The other thing about relying too heavily on video marketing in your business is that even your YouTube channel does not belong to you. It simply allows you to park your videos there. YouTube is highly popular now, but you never know what the trend will be like a few years from now, seeing how fast technology advances, and things change on the internet
So when it comes to content, having it on your own website is still the safest method, because you own the website. It is an online property in the internet space, and nobody can take it away from you. That should be your rock solid foundation for any online business.
Of course you can use videos to reach out to a different group of people, who prefer to watch videos rather than read the information. But to start off with videos, without having even established your own website, is not such a good move in my opinion. It’s just like if you want to build a skyscraper, you have to ensure its foundations are strong and deep.
The proper way to make money online
The proper way to go about this is very simple, but that doesn’t mean it is easy. It’s no secret, but not everyone can do this because it takes time and hard work, which is also how Jono Armstrong has succeeded – with time and hard work.
And yet he’s now selling short cuts to you, because that is the way that he can make money, once he establishes himself in the good books of the search engines. People flock towards get rich quick schemes. Nobody likes to think that it takes so much time and hard work to succeed.
But that is a fact of life, and I’m not afraid to tell you this, even though it could mean you leaving my page right away. I only want the best for my readers. Short cuts will not get you anywhere, because they only make the owners of the products rich.
If you understand what I’m saying, and would like to learn the proper way of making money online, click on the link below:
Pros of Octane
1. Real owner
Jono Armstrong is a real person, successful in the internet marketing niche. So at least he has to be accountable for whatever product he launches.
2. 30 day money back guarantee
This basic refund policy is in place, for people who are dissatisfied with the product.
3. It could complement your website
If you already have an established website, and are looking into video marketing to reach out to a different group of audience, then this could work for you. Though I would still recommend that after you are more comfortable with putting up videos, to try and learn to make them from scratch, with 100% originality. Your audience will love you for that.
Cons of Octane
1. Lacks originality
Though this is a totally legitimate method to try and get more free traffic to your offers, the videos content lack originality, since they are taken off YouTube and edited, not really your own ideas and stuff. In this sense, I think some audience may feel put off by it, especially if they are seeing the same video scenes all over the internet.
2. Not minimum effort like what it is made to sound
Yes, Octane makes it an easier job to create videos. That does not mean you will see instant results within 10 to 30 minutes. If it were that easy, wouldn’t everyone be ranking on page 1? Then who would be ranking on page 2 of search results?
You still need the time and effort to establish your website or your YouTube channel for a start, before you can start to see good ranking results. Search engines, including YouTube, want to present to their viewers channels that are here to stay for the long haul. They do not want to show their viewers a channel that does not engage its audience well, or a new one that has not proven itself yet.
As with any other product that is made to line its creator’s pockets, Octane has pricey upsells that will be presented to you once you purchase the front end product, even before you get any chance to try it, to see if it works or not.
Upsell 1: Octane Pro Unlimited Version Upgrade
Upsell 2: Octane Limitless traffic upgrade
Upsell 3: Octane done for you $1000 commission upgrade
Upsell 4: Octane reseller rights license upgrade
I’m neutral to Octane, but if I have to take a stand, I do not recommend it. If you want to do video marketing, going for 100% original, authentic content that genuinely serves to help people will win your audience over, giving you even better rankings.
If you have not set up your own website yet, then this platform is something I strongly recommend. It is totally free to start, giving you 10 free lessons to learn about starting your own website, deciding on your niche, and creating content that ranks in search engines. You also get 2 websites for free, without having to pay for any hosting or domain name.
Check it out here:
If you have any concerns or questions regarding this Octane review, do comment below, and we will start a conversation from there.